Oxford University Press US, 2006
p.105
"Suppose we can avoid miswanting. Suppose we can teach ourselves to want only those things that, when we get them, we will like having. Even then our insatiability will not be cured. This is because of the psychological phenomenon known as adaptation: we tend to get used to what we have and therefore like it less with the passage of time. We grow indifferent to the spouse, home, or car that was once our pride and joy, and because we are no longer satisfied with what we have, we form new desires in the belief that satisfying them - unlike when we satisfied our previous desires - will lead to lasting happiness.
These two psychological phenomena, miswanting and adaptation, lie at the heart of human insatiability"
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